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Downtown Revitalization Study

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Post Options Post Options   Thanks (0) Thanks(0)   Quote wasteful Quote  Post ReplyReply Direct Link To This Post Posted: Aug 01 2009 at 11:39am
You're right Vivian I think if anyone did an actual Business Plan for  Middletown the last line would be "run and don't look back" under the present Demographics, finances and current situation,  6-7 years ago it may have been different.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote spiderjohn Quote  Post ReplyReply Direct Link To This Post Posted: Aug 01 2009 at 11:28am
Could we maybe fix the streets,sewer systems and establish a re-vitalized business community b4 we tackle ANOTHER EXTREMELY EXPENSIVE DOWNTOWN RE-REVITALIZATION?
 
Let the property owners create a meaningful business environment on their own dime.
They resisted all efforts prior to enact "their own plan" spearheaded by Mr.Thatcher, and honestly little has happened since.
 
S Main St. had it's re-furbishing at taxpayer expense. Nothing more for that area.
Demolish more of downtown so that Mike's "stakeholders" become the only game in town and buy up the newly de-constructed properties also?
 
Not the time for this, Mr.Adkins.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Vivian Moon Quote  Post ReplyReply Direct Link To This Post Posted: Aug 01 2009 at 11:11am
Mike
The only thing different this time is they have more HUD-CDBG money to spend. You remember that money don't you? That is the same money that they tell me that they need to help all those POOR people in Middletown.
THIS IS NOT A BUSINESS PLAN!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mike_Presta Quote  Post ReplyReply Direct Link To This Post Posted: Aug 01 2009 at 10:00am
But just really look closely at all of the studies and reports that Pacman posted from the past.  Then look at this "new" plan.  Forget the buzzwords and flowery language...look hard and try to concentrate on the MEAT!!!
 
They are ALL the SAME!!!  They ALL say the SAME EXACT THING!!!
 
And we've tried it...we've tried it over and over, and it has FAILED, it has always failed, it continues to FAIL, and NOTHING has changed that should make any sane, reasonable, mature, adult person think that there will be any different result if we try the SAME THING AGAIN!!!
 
Am I wrong???  Tell me how!!!  Quote something SIGNIFICANT from one that is SUBSTANTIALLY DIFFERENT from the others!!!  I'll check back later (after an 8 hour nap!)
“Mulligan said he ... doesn’t believe they necessarily make the return on investment necessary to keep funding them.” …The Middletown Journal, January 30, 2012
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Vivian Moon Quote  Post ReplyReply Direct Link To This Post Posted: Aug 01 2009 at 7:53am
Well it seems that what started as little study by Leah DePriest, of MUM has now become a full blown DOWNTOWN REVITALZATION 5 YEAR PLAN.
 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Smokey Burgess Quote  Post ReplyReply Direct Link To This Post Posted: Jun 14 2009 at 7:04pm
Increasingly blighted residential areas like Crawford Street, Church Street and non-historic areas of Ward 2 send a negative message to anyone contemplating making an investment in Downtown Middletown.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Impala SS Quote  Post ReplyReply Direct Link To This Post Posted: Jun 14 2009 at 6:27pm
Pacman           I agree with you 120 percent.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Pacman Quote  Post ReplyReply Direct Link To This Post Posted: Jun 14 2009 at 11:22am
Mike you are exactly right.  That passage struck me as all to true and the City and its citizens have ignored it, now get this for 10 YEARS, THE STUDY WAS DONE IN 1999.
The city and many of its residents have a "build it and they will come" mentality when it comes to downtown.  The question to be asked of all of these people is why aren't they coming together and putting their money where their mouth is.  They are more than happy to spend the taxpayers bucks, but not their own.
 
Is Gilleland with her $100k+ salary risking any of it?  How about any of these City leaders that have all of these grandiose ideas,  come on guys band together and kick in a few million and get the ball rolling down there.  Any of the City Council itching to jump in Downtown and drop a cool Million on a building to rehab into an Office Building and then hope someone will move in.....NO.
 
Why isn't Kroger running down there, Walmart, Meijer, Walgreen, CVS, LOWES, Kohls, Subway, or any of the Specialty shops, anyone?  Because it is not financially feasible to make any $$$$$$$$$$ downtown to support any of these businesses. 
 
All of my doctors have moved off of Central and to Atrium.  The doctors go so do their Patients, who now stop at all of the locations on the East End.  The City and all of the citizens have to face reality that Downtown is no more.
 
No matter how many studies, thesis, dreams, wishes, you have Downtown has see its day as a major retail center of Commerce.
 
You listen to City Council talk about Middletown when you discuss Education the excuse is, "we are an urban city".  You talk about Section 8, "we are an urban city".  You talk about Poverty, "we are an urban city".    Over and over again that is the same excuse that is given for everything.  But you mention downtown and all of a sudden we are going to be "an Art District".  We are gonna be a "Retail Center of Commerce".  We are going to be "Festival USA".  The "We are an Urabn City" disappears.  I mean it justs makes no logical sense the thinking that comes out of the City and it Leaders and the Citizens that want to redo downtown.
 
 
 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Smokey Burgess Quote  Post ReplyReply Direct Link To This Post Posted: Jun 14 2009 at 8:03am
HISTORIC PIONEER CEMETERY
 
Dear Miss Vivian -
 
The waste involved with one of the HUD-funded housing rehabilitation projects would almost cover the cost of the restoration of the vault at the Historic Pioneer Cemetery.  What a disgrace that senior City of Middletown staff has banned you from this very significant place.  Their all-knowing, elitist attitudes are sickening.CryCryCry
 
NRS
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Vivian Moon Quote  Post ReplyReply Direct Link To This Post Posted: Jun 14 2009 at 8:01am
Mike
You are right on target. 
Where do the posters on this sight go in downtown?
I go to the Library, United Dairy Farmers, and the Post Office if I can get a parking space, if not I go to Meijers to get my stamps.

“When retailers look for new places to develop, they generally seek locations that have access to major freeways, proximity to major retail anchors and concentrations, and access to markets where households and buying power are growing. Downtown Middletown lacks all three of these attributes and the City cannot provide any assistance to create these attributes.”

This is arguably the most important bit of subjective analysis provided, yet the one most ignored by City Hall.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Vivian Moon Quote  Post ReplyReply Direct Link To This Post Posted: Jun 14 2009 at 7:40am
Pacman
    Thanks for the written history lesson on the "Downtown" retail problems.
What an eye opening read! It seems to me the City is 20 years to late to have an impact on the downtown.
    I just heard a story the other day about a lady that had a business downtown and she wanted to move to a different location downtown so she called the City and was offered no help what so ever...the rent was a joke...to make a long story short she moved her business out of "Downtown". I have heard these stories before. So if the owners of the buildings think their rent is worth the same price per sq ft as a shop at Town Mall they will remain empty and businesses will continue to leave downtown...and then we have the "Business Friendly City Hall".
   

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Smokey Burgess Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 7:52pm
SELECTIVE CODE ENFORCEMENT IN MIDDLETOWN??
 
Dear Miss Vivian -
 
This afternoon my oldest daughter and I went for a drive through the former downtown and your nearby residential neighborhood.  Regarding your house, I see where senior Community Revitalization Department staff continues to ignore the tall weeds and grass that you reported nearly two weeks ago.  They also have ignored tall weeds and grass at the house on the other side of you.  I wonder what their excuse might be??
 
I also noted tall weeds and grass at the former Jiffy Lube on Breiel Boulevard.  Additionally, the dilapidated house that was demolished on Central Avenue near Stefano's Restaurant has tall weeds and grass violations.
 
It has been awhile since I have traveled anywhere near ONE DONHAM PLAZA after what I experienced as a former division head.  I can see that code enforcement has a long, long way to go in doing its' job.
 
Nelson Self
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mike_Presta Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 5:13pm

I urge everyone to make special note of the following, from the last paragraph of the 8:09am segment of Pacman’s series of posts:

“When retailers look for new places to develop, they generally seek locations that have access to major freeways, proximity to major retail anchors and concentrations, and access to markets where households and buying power are growing. Downtown Middletown lacks all three of these attributes and the City cannot provide any assistance to create these attributes.”

This is arguably the most important bit of subjective analysis provided, yet the one most ignored by City Hall.

Until we, the people, take action to repopulate city hall with level headed, community minded, common-sense officials and employees, who will "allow" private investors to start “redeveloping” the area formerly known as “downtown Middletown”, we will never stop wasting millions after millions of our scarce tax dollars in futile attempts trying to “revitalize” it!

“Mulligan said he ... doesn’t believe they necessarily make the return on investment necessary to keep funding them.” …The Middletown Journal, January 30, 2012
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Post Options Post Options   Thanks (0) Thanks(0)   Quote VietVet Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 10:27am
Pac- good overview of all the studies that have happened over the years concerning downtown. All offer some productive proposals- none were acted upon by the past city councils. We can thank the councils of the 70's for the "roof covering mall idea" and the $13 million on tearing the roof off of City Center Mall. We can thank the more recent councils for the Lake Middletown, Bicentennial Commons, AK Pavillion areas and the futility/ inactivity of those areas. Everything they've planned and executed has turned to crap and is unusable. The studies certainly spelled out the feelings among the people who live here. But, as usual, when presented with the facts and outside recommendations, the city leaders sat on their hands and followed none of them. They just don't have the capacity to decipher information, gather resources, develop a game plan based on these studies and align the people to execute plans. Bottom line- if they acted on these things as well as they talk about them, perhaps something would have been accomplished by now. Lip service is their expertise.

The downtown properties are in the hands of private owners that would rather leave them empty for years than to rent them out for occupancy. Years ago, we tried to get a karate club in one of Finkelman's empty buildings along Central Ave. We talked to Finkleman about the rent and it was so high that we couldn't afford it just starting out. I guess he wanted to leave it empty getting no rent for the space than to rent it to us at a reasonable rate. How does the city convince the owners of these numerous vacant stores downtown, to take a step toward occupancy at a greatly reduced rate, rather than to leave them vacant for years and make no money on them at all? Filling the downtown with stores to lure shoppers starts with eliminating the vacant stores. Filling the stores starts with making the rent affordable to new starting business owners and pro-rating any future rent as the business grows based on keeping the store occupied. In the meantime, the city needs to contact the owners of these dilapidated storefronts and offer an ultimatum- Either make it presentable even if empty or label it as city blight and correct it using legal means. Perhaps that would force the owners to work on occupancy, rather than to let them sit and rot. All the other "asthetics" will come as the area is filled. JMO as a non-business owner. On the other hand, my suggestions may be all wrong.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote VietVet Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 9:12am
Vivian- it's been my understanding since the 50's that the beginning of the downtown area is at the tracks where the sign is and the western limit is Main St. by the old banks on the corner. The "hub" was where Beau Verre sits at the old G.C. Murphy building. Back then, the "serious" shopping was done from the old Reed-Klopp furniture store which sits next to Richie's Pawn Central (Central Store) extending over to First Avenue, down to Main St. and around to Manchester Ave. Ahh, the old sidewalks were full of shoppers before they built the Middletown Shopping Center in 1958. That started the exodus to the east (although we high school kids on a Saturday, kept downtown busy into the mid 60's) It use to be a place to socialize for the high schoolers. Anybody know with more accuracy about the borders?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Pacman Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 8:28am
City Council Meeting Sept. 2008:
 

Perry Thatcher, 605 DaVinci Drive, remarked that he does have power but no TV at

this time. He felt Leslie’s remarks were a very good idea. He has for fifteen years

worked to re-energize the downtown. There is money available for doing things

downtown. There are benefits for keeping Swallen’s and the garage. He has been

talking to people and at the present time has two persons interested in the Swallen’s

Building and parking garage. When Council went into discussions about demolition,

there was a lot of money going into the Swallen’s Bldg. for upkeep. Now that’s not

the case. For the garage, you can take the elevators out of service and make the

garage one level. Virtually close off the stairways and close upper floors and

eliminate extra costs you have there. He has talked to business and educational

facilities and he says it’s going to take time to bring Middletown back. If there is

money available for demolition of Swallen’s and the parking garage, that money

could much better be used. Hundreds of thousands have attended the Broad Street

Bash downtown. We need to watch what we spend the money on and focus on

bringing more money downtown. Costs can be cut. There are people that would

take over keeping the Swallen’s and downtown garage going until we find a use. It’s

an important feature in what they do. Several new businesses are opening in the

downtown in the next three months. He asked Council not to be impatient and throw

good money after bad.

When asked what types of ideas these businesses that are interested have. Mr.

Thatcher responded something of quality. You have to structure the downtown with

good businesses. Some are in the educational field. He could not reveal who at this

time. They’ve been to City and talking to the City Manager and Economic

Development people. He advised waiting six months to a year’s time, if we don’t put

something together, then demolish after that time.

Mr. Marconi said he has been real vocal about the structures needing to come

down. We couldn’t even give the building away but we were asking for 100 jobs. He

thinks its blight. The reuse is questionable because of the way it’s constructed. He’s

open for suggestion and grateful for Mr. Thatcher’s presence downtown. Unless

there is something on the table, a viable proposal, he thinks council should proceed

with getting rid of it. It’s been empty 10-12 years. Council is open for any proposals

that will bring jobs to our city.

Mr. Thatcher said look at all the other vacant buildings downtown. Put them on a

scale and put priority on the ones that need to come down first. If you tear it down

and don’t have someone to take it, it’s of no use. We have a multitude of empty

buildings downtown. When he brings people to town, Swallens is the only building

that people have said they could use. There’s a Dayton business he has spoken to

that’s interested, but it will take time. You don’t see a condemned sign on Swallen’s

and there are several condemned signs on buildings downtown. He would like to

come back in several months. He has a plan on how to see the money that would be

spent on demolition. But, it’s council’s decision. He has been there since the start

and is still there and wants to see something good happen there. If you have money

to throw away, tear it down. That’s not the best use of funds. Our focal point in

Middletown is Governor’s Square. People will come there.

Mr. Armbruster agreed waiting another six months would not hurt anything. He

said just because Mr. Thatcher has been a major investor in the downtown, and the

building has been sitting 10-12 years, it could sit another six months. The update on

the Paducah trip had a proposal on the floor to look at attracting people downtown.

He’d like to see what these people bring back to the table. He would not want to

hastily tear something down that might have a use in the future. He’d like to wait.

Mr. Marconi said he’s open. He’s for good government. Taking the roof off the

garage will take a ¼ million dollars. In essence we’re going to subsidize a company

to come here. Being government, if something didn’t work, our million dollars is shot

down the tubes, and you still have a blighted garaged.

Mr. Mulligan asked for clarification on the investment from the City.

Mr. Thatcher responded if you want to spend money, there are a lot better uses

to spending the money than demolition of the Swallen’s Bldg.

Mr. Mulligan said we are certainly interested in entertaining a proposal for using

it. There has been some period of inaction in the past.

Mr. Thatcher said he won’t be bringing a proposal tomorrow. It will take some

time. People that he is working with are giving it consideration. If the Swallen’s

Bldg. and garage are gone, those people are gone too.

Mr. Schiavone said the City has been struggling for a number of years. A year

ago council gave direction to staff to find out how much it would take to tear down

those structures. Council hasn’t seen those figures yet. He asked the manager to

bring real numbers on what it will take to bring down Swallen’s and the garage.

Ms. Gilleland said staff does have estimates, but no proposals. The estimates

are around 2 million dollars.

Mr. Mulligan asked if council were interested in seeing a bid and comparison for

the alternatives with a time frame. Is six months a reasonable time?

Mr. Armbruster advised that there also is a new committee looking at proposals

for downtown; let them come back with some options.

Mr. Becker said some good points have been made. If we tear it down, we’ll

never know. If moth balled indefinitely, it will deteriorate more. Also, Mr. Thatcher is

a major investor. Council has waited this long and are willing to wait a while longer.

Mr. Marconi questioned the 2 million dollar figure for demolitions. It’s one thing to

just say a figure, but when you get to nuts and bolts, he wants to see quotes. He

doesn’t want a wild guess. The City could get a couple of estimates. He’s willing to

listen and he’s open to suggestions. He praised Mr. Thatcher for what he’s done in

the City.

Mr. Thatcher said he’s concerned about the entire downtown, not just what the

city owns. There are others that need estimates for demolition. When a City shrinks,

shrink with it. There’s nothing wrong with having green spaces. He can identify

about six buildings in a four block area that would be much better and cost less to

take down and tie together that 4 block area.

Mr. Armbruster explained that was one of the issues talked about a month ago.

Looking at those same issues and looking at buildings that needs to go. A building

was donated during a recent meeting.

Ms. Gilleland said Council can stretch the dollars across the whole downtown.

There are things Council needs to be aware of and will need discussion during

budget time. The parking garage costs about $75,000 per year in subsidies.

Swallen’s is a moth ball operation; the utilities are $46,000 per year. If we continue

to allow parking, we need to keep some utilities on. If we have a couple million

bucks in the Downtown Fund, do we spend it in other areas or hold off to use on

Swallen’s demolition?

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Pacman Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 8:21am

An Overall Housing Assessment of Middletown, Ohio (August 12, 2002)

The Danter Company created this report as an analysis of the overall housing market of Middletown. Danter broke Middletown into five geographic categories then analyzed the housing stock within each area, as follows:

I) Housing Stock

• The Downtown/Airport geographic area had a declining population and an estimated 2001 median household income of $57,908 in 2001.

• The Central/University geographic featured an increasing population, the highest percentage of homeowners in the City, and an estimated 2001 median household income of $53,577.

• The I-75 Corridor had an estimated 2001 median household income of $57,902.

• The South Main Street geographic area featured a declining population, the highest percentage of renters in Middletown, and an estimated 2001 median household income of $27,272 in 2001.

• The South/AK Steel area featured an increasing population and an estimated 2001 median household income of $32,885 in 2001.

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Middletown Own It! (March, 2000)

Middletown Own It! was an effort headed by the Middletown Community Foundation, with additional financial support from the City. During its existence, four committees were set up to address needs and obstacles facing the City. These committees were infrastructure, community involvement, economic development, and culture, arts, recreation and education.

The economic development committee kept the best records from committee meetings. They were interested not only in what will bring more jobs to the City, but educational needs, community diversity, housing, and recreation. The economic development committee determined that the primary need of the City was: "The image of our community needs to be improved and the challenges of the 21st Century need to be met through the development of a community-wide visionary process". Research of various Middletown reports brought to light the most important issues the city faces.

The effectiveness of the school system and how the community perceives its success is an important issue facing Middletown. Between 1990 and 1999, approximately 700 residents were surveyed three times on their thoughts of the public education system. In the most recent survey, 46% of respondents gave the school system "report card" rating of "C." To contrast, in 1990 when asked the same question, 49% gave the school system a "B" rating. The respondents indicated that they liked the quality of teachers and individual attention given to the students, but were disappointed with money management policies of the school system and indicated a concern over a lack of discipline of students. In 1990 75% of respondents indicated a willingness to pay more property taxes to improve education. In 1999, that number fell to 51%.

A second major issue facing Middletown has to do with quality of life issues. Abraham Maslow proposed a two-tier hierarchy of needs explaining what people generally strive to achieve happiness. The first tier of needs include food, clothing, housing, medical care and necessary social services. The second tier of needs pertains to personal growth, fulfillment, and self-esteem including deriving meaning from religious, civic, family and work activities. In order to meet the second tier of needs, all of the first tier needs must be met.

Middletown residents who were asked to list the most important issues facing quality-of-life in the City responded with the following needs, ranked in descending order of importance: MIDDLETOWN MASTER PLAN Past Planning Efforts August 24, 2004 – Page 12

• Quality public education

• Crime control

• Economic development

• Jobs

The quality of life issues in Middletown appeared to address mostly the second tier of Maslow’s theory. This was a good indication that the community was generally meeting the basic needs of its residents such as providing food, clothing, and shelter.

Beyond quality of life needs, the residents of Middletown have perceptions about their neighbors, government, local businesses, and diversity. Public input identified a feeling of distrust in the local government because of a lack of responsiveness to community wants and needs. Residents find the people of the city to be "cliquish" and difficult for new residents to mix. There is a perception within the community that since the locally owned Armco Steel was sold, the sense of community the company created was lost. Finally, many people believe Middletown is a city divided by racial and economic inequalities, evident in the products supplied by local retailers.

The economic development committee concluded that economic development has a significant impact on other community issues such as educational quality, homelessness and crime. Local resources should be used to promote development. The cause for lack of development downtown needs to be addressed. Middletown should strive to attract more young professionals to work and live in the greater Middletown area.

Sometime in 2001, Middletown Own It! stopped seeking funding and operation. Correspondence between members indicated a lack of direction and a vision statement with no executable goals. There are no clear records stating Own It! recommendations or future plans.

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Downtown Middletown Market Analysis and Development Strategy (1999)

Submitted by ZHA, Inc. in December of 1999, this study focuses on downtown Middletown’s potential to be economically successful. The study revolves around existing commercial and office development and the potential for creating a lively downtown home to residents, workers and visitors.

The single largest barrier identified to reviving downtown economically was removing the roof above the City Centre Mall. This recommendation has since been implemented. The Strategy acknowledged that the mall site would not compete with regional shopping centers because downtown lacks the proper population and traffic.

To make downtown viable, ZHA recommends the following steps be taken:

• Linkages: Improve downtown’s functional linkages by removing the mall roof structure and improving street frontages, and improve linkages between former mall site and other downtown amenities.

• Capitalize on unique assets: Suburban communities with real urban blockface that provide a walkable downtown attractive to pedestrians are not very common. Middletown should exploit this asset by investing streetscape improvements, ordinances requiring direct streetfront orientation for new and existing structures, and Tax Increment Financing (TIFs).

• Focus on Employment and a mix of uses: Redevelopment programs should focus on mixed uses that reinforce each other. The city should work to attract one single large employer downtown so as to create a stable daytime downtown population that small business can cater to. Also, the City should offer incentives on City-owned property to promote redevelopment.

• Activity Generators: The City should create entertainment and recreation facilities to increase residential presence downtown. Two ideas ZHA recommends are an indoor ice skating rink and a drive-in movie theatre.

MIDDLETOWN MASTER PLAN Past Planning Efforts August 24, 2004 – Page 11

When retailers look for new places to develop, they generally seek locations that have access to major freeways, proximity to major retail anchors and concentrations, and access to markets where households and buying power are growing. Downtown Middletown lacks all three of these attributes and the City cannot provide any assistance to create these attributes. Therefore, downtown would succeed to attract urban businesses such as eating/drinking establishments, theatres, specialty shops, and functional goods and service establishments. These attract and thrive on pedestrian activity from downtown employees, underserved areas in Madison and Wayne Townships, and visitors.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Pacman Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 8:05am

Downtown Middletown Urban Design Plan (1996)

This plan is an overall physical design summary of Downtown Middletown. It looks at a variety of aspects of downtown including streetscape details, traffic flow patterns, historical context of new and redeveloped buildings, and functionality of downtown retail, signage and community facilities.

Specific changes were proposed for the following components of Downtown:

• Traffic flow changes are required to improve the vehicular circulation of downtown. Traffic should be emphasized on Verity and Central. Traffic intensity on Manchester and First Street should be reduced. Verity, First, and Manchester should be re-aligned to accommodate two-way traffic.

• Parking lots should be screened from street view with visual improvements. Parking usage should be improved by encouraging workers to use parking garages and shoppers to use street parking in order to maintain the highest and best uses for downtown parking. Security and lighting should be increased at parking locations to improve the perception of safety. Consolidate parking facilities for common use at the corner of Reinartz and Verity to serve more users and uses.

• The plan proposes to change the zoning of downtown to provide for more functionally cohesive development. Recommended zoning districts should include multi-use,

MIDDLETOWN MASTER PLAN Past Planning Efforts August 24, 2004 – Page 6

residential, institutional, industrial, and business uses. Historic designation and special standards to are recommended to maintain the historic character downtown sections.

• Three recommended entry signs are proposed to indicate the main entrances to downtown. The proposed signs are recommended at Central Ave. just after crossing the river from the west, Verity Pkwy. just south of Smith Park, and University Blvd. and Central Ave. Wayfinding signs are proposed downtown to direct traffic to key downtown locations.

• Specific improvements are recommended along the following corridors:

o Central Avenue: An emphasis should be placed on maintaining the historic character of buildings along this corridor by using development incentives. Parking lots should be screened from the view of drivers. Any new construction or redevelopment should be consistent with the district’s overall historic form. A unique point of entry should be created at the corner of University and Verity.

o City Center Plaza: Because the City Building’s parking has always been inadequate in terms of quantity, additional parking spaces should be provided. The vacant parcel directly west of the City Building should be developed. The Manchester Hotel is an important and significant landmark and should be supported by the City.

o City Centre Mall: The plan recommended that the downtown mall be demolished. Demolition was seen as an opportunity to free up new development opportunities as a downtown focal point. The City has implemented the demolition recommendation.

o Financial District/Main Street: As the last remaining symbol of the historic heart of the City, business attraction and retention efforts should be focused here. Emphasis should be placed on saving the Sorg Theatre.

o Canal: Reuse the hydraulic canal as public recreation, or at least make an effort to clean it up for public display.

• Central Avenue Streetscape Plan:

o A large portion of this plan focuses on the streetscape design of Central Avenue from Carmody Blvd. to the west and University Blvc. at the east. The plan calls for paving improvements to the sidewalk, street trees, parking screening and other landscaping improvements. Construction drawings are provided showing details of the construction materials. The plan also recommends building façade improvements and related regulations that will ensure cohesive building lines.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Pacman Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 7:58am

HyettPalma Creating the Future Downtown (1992)

The HyettPalma plan targeted specific economic development actions that a City could take to revitalize a downtown. The plan began by comparing the historical and economical trends towards decline cities have taken over the past several decades to the growth suburban retail centers and malls have shown over the same period, and how the two relate to one another. The plan offered numerous strategies the City should take for successful downtown revitalization:

• Create private-public partnerships that are driven by the public sector

• Create a downtown vision

• Follow market-driven forces: know your customers and potential customers

• Create downtown economic themes

• Create a formal marketing campaign that is as effective as retail marketing at attracting customers

• Create a retail market assessment

• Identify opportunities for downtown offices and housing

The plan noted that old-fashioned economic strategies do not need to be relied upon as much and a greater emphasis should be placed on new progressive strategies. Rather than sending press releases to the local media, the City should create a new marketing program that includes hiring a marketing firm to create ads and target appropriate audiences. The City should also consider running downtown the way that a suburban mall is run; hire professional staff and management; coordinate business attraction, placement, and retention; and create a unified marketing strategy.

Among other recommendation for downtown revitalization, HyettPalma recognized the importance of business clustering. When similar businesses are located within very close proximity to one another, they can be effective at attracting more customers and customers that make multiple purchases. However, revitalization will not be successful unless good planning decisions are made and the new identity of the downtown is promoted.

Downtown commercial and office building owners have struggled to attract retail businesses because of the poor access. The new commercial and industrial development that has come to Middletown has focused at the interchange, but development was initially slow because of a lack of appropriate public infrastructure. An additional blow to Middletown’s commercial development has been the rapid development of commercial land to the south with excellent interstate access and existing infrastructure.

Finally, the City has not been successful in creating economic and community development programs to stimulate growth. Programs like Activating Community Teams to Improve Our Community (A.C.T.I.O.N.) and Middletown Own It! were honorable in purpose but lacked the appropriate direction and funding that would have jump-started community growth.

The fifteen plans that were reviewed and summarized covered a very broad range of topics concerning Middletown’s growth. Some cover the overall growth of the City as a whole; others focus specifically on topics such as downtown street design. Whether the scope was large or small, the recommendations made mostly fall into two categories: quality of life improvements such as housing, traffic, and education; and economic improvements such as tearing down the mall downtown, business clustering, business attraction/retention, and airport changes.

Although the tone of many of these plans is less than positive, most made positive recommendations that will very much improve the City as a whole. Two plans recommended tearing down the mall downtown to return that part of the City to a more travelable and friendly condition. Many others referred to traffic improvement changes that could be made. Overall the feeling is to create a better City for the community to share.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Vivian Moon Quote  Post ReplyReply Direct Link To This Post Posted: Jun 13 2009 at 7:07am
I have a question.
Last year we spent about $40,000 to relandscape the "Welcome to Middletown" sign at 122 and Towne Mall Blvd.
Then we have the two signs at University Blvd and Central Ave at the old train station "Welcome to Downtown Middletown".
So where does the "Downtown" area begin and end?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mike_Presta Quote  Post ReplyReply Direct Link To This Post Posted: Jun 11 2009 at 7:55pm

Mr. Melbye:

I am flabbergasted (and few people get “flabbergasted” anymore) that an “English prof” with a self-described habit of “picking apart semantics” can question the definitions of “revitalization” that I provided, But be that as it may.

You ask “Do we attempt to resuscitate the old, create something entirely new, or try a little of both?”

Do we attempt to resuscitate the old? We have tried that, to the tune of over ten million of the taxpayers’ dollars and ten years of time with “Crossroads 2000”. Do we create something entirely new? We have tried that, to the tune of many millions of the taxpayers’ dollars and decades of time with “City Centre”. Do we try a little of both? We have tried that. Before, during, and after both City Centre and Crossroads 2000 we have tried all sorts of studies and plots and plans and committees and the “Downtown Partnership” and the “Historic District” and surveys and murals and water features and clock towers, and everything else except one thing!

Anytime that anyone has proposed to do something with their own money, that plan has been REJECTED!

That is the one thing that we have REFUSED to try!

My suggestion is that only proposals brought forward by entities with enough confidence to back their vision with their own financing should be considered. All others should be summarily rejected.

There should be no more gambling with public funds.

I certainly agree with your assertion that “the downtown area was once the beating heart” of our fair city. I hope that you will agree with me that it is no longer true!

If “revitalization” means bulldozing part or all of the area in order to “redevelop” it, then so be it. But if we are fortunate enough for someone with vision, and enough faith and capital to implement that vision, to appear-- we must be courageous and forceful enough to keep City Hall and their friends out of the way!!!

“Mulligan said he ... doesn’t believe they necessarily make the return on investment necessary to keep funding them.” …The Middletown Journal, January 30, 2012
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Pacman Quote  Post ReplyReply Direct Link To This Post Posted: Jun 11 2009 at 1:30pm

Mr. Melbye whether the plan was low income housing or not I am not sure but this was a plan some years ago.

Castell Building plan draws concern

Residential units less than 750 square feet

  • DATE: February 10, 2006
  • PUBLICATION: Middletown Journal (OH)
  • SECTION: B
  • PAGE: 1
    Plans for a nearly $2 million renovation of the Castell Building on Central Avenue has raised some eyebrows of other downtown business owners. The project, which was approved Wednesday by the Planning Commission in a 4-2 vote, would include commercial space in the building's first floor and up to 24 for-rent residential units of varying sizes all less than 750 square feet.

    "I just believe in downtown," said 3rd Ward Councilman Anthony Marconi, whose company floated the proposal to the city's Planning Commission.

    Although he is a partner of M & D Central Properties, Marconi - who also is the City Council liaison to the Planning Commission - listened quietly Wednesday while his partner, Ron Decker, delivered the presentation for the building that once was part of the enclosed City Centre Mall.

    Planning Commission members Perry Thatcher and Tom Williams cast the dissenting votes.

    The renovation plan, which calls for six studio apartments and 18 one-bedroom apartments, has nearby business owners concerned over the proposed size of the units, which range from 540 to 740 square feet.

    "If it's professional people (living there), then I'm 150 percent for it," said Jay Moorman, co-owner of BeauVerre-Riordan stained glass studio, which occupies a nearby Central Avenue building. "But if it's low income, then I'm not.

    "The message that we got when we took this undertaking was that it was going to be upscale," he said. "(500 square feet) is about the size of a motel room."

    Although the city has a 1,000-square-foot minimum requirement for multi-family residential units, Decker said Wednesday it's unlikely the proposal would change.

    Part of the plan for the new development includes amendments to the city's minimum requirements because it would be located in an urban setting.

    "If we had to approach numbers like that (1,000-square-foot units), it's going to kill this," Decker said. "We are not in that type of environment. You might be able to do that in downtown Cincinnati, but not in downtown Middletown."

    The project will go before City Council later this month for a requested change to the area's zoning.

    "This building, at least architecturally, has a prominence downtown," said Planning Director Marty Kohler. "This is a fairly key building that we would like to see developed."

    Contact Dave Greber at (513) 705-2840, or e-mail him at dgreber@coxohio.com.
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    Post Options Post Options   Thanks (0) Thanks(0)   Quote Eric Melbye Quote  Post ReplyReply Direct Link To This Post Posted: Jun 11 2009 at 1:14pm
    How we choose to define "revitalization" is another interesting question, Mike. Do we attempt to resuscitate the old, create something entirely new, or try a little of both? Personally, I'm open to discussing any and all possibilities, though I'm not convinced a 100% recreation of the past is even possible, much less desirable.

    As an English prof, picking apart semantics is a habit I can't help, so Spider's comment didn't bother me. In fact, I like what he's said here. Then again, since he's been so supportive of Leah's study, Mike, I'm clearly biased towards his opinions Wink

    I don't know why other previously-thriving areas of Middletown aren't receiving the attention they deserve in terms of revitalization discussions. I'm sure that because the downtown area was once the beating heart of the city, it gets more attention now, but that doesn't mean other neighborhoods should be ignored. It would be great to see some organized efforts in the neighborhoods you mentioned, maybe something similar to what the United Way Place Matters project is doing now.

    If no professional developers have shown serious interest in investing in downtown Middletown, and if the community wants to see some sort of revitalization there (however you want to define revitalization), then one question to ask might be, what new things can the community do to address the need? While we may want the City to be involved in those efforts in some meaningful, productive way, a community is more than just its city officials. What resources exist in our community that the community could leverage to create positive change?
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