There was an article about the local Smashburger franchisee
in the newspaper today that demonstrates one of the points that I have been
trying to make for years about downe towne Middletowne and the way that City
Hall tries to direct business there.
You can read the entire article here http://www.middletownjournal.com/news/middletown-news/upscale-smashburger-looks-to-expand-in-area-1356491.html - http://www.middletownjournal.com/news/middletown-news/upscale-smashburger-looks-to-expand-in-area-1356491.html , but the following excerpt
is the key point that I’d like to discuss:
“We’re always looking for sites”
for the next round of Smashburger openings, “but locations are not easy to find
— or not as easy as we thought it would be,” Rodenkirch said.
Kessling said she and Rodenkirch
are looking for a site in Beavercreek near the Mall at Fairfield Commons. “It certainly
has the traffic flow and the income levels they’re looking for", she said — and
in the Lebanon and Mason areas of Warren County. “We have to find the right
spots for a restaurant that sells a $6 burger,” Rodenkirch said.
This demonstrates that even a $6 hamburger restaurant does
market studies/analyses prior to committing their capital to a location. I doubt that these people would ever decide
to put a Smashburger into downe towne Mid-Pointe Middletowne, no matter how many taxpayer
dollars were wasted on olde tyme facades or how much the mayor hypes the first
Fridays. This location simply does not
have “the traffic flow and the income
levels they’re looking for”!!!
This is the same reason that we won’t see a high end book
store, or any other national high end retailers that the local elites
pine for, ever locate here. Such
companies always do a market analysis prior to committing to a location, and
once they analyze the downe towne Mid-Pointe Middletowne market, the ball game
is over. The denizens of City Hall and
the wannabe high society folks on South Main just do not skew the market
statistics enough to make it a smart business decision. As long as City Hall keeps waiting for these
high-end businesses (and keeping all others out) they are just dooming our former downe
towne to maintaining its ghost town status forever.
------------- “Mulligan said he ... doesn’t believe they necessarily make the return on investment necessary to keep funding them.” …The Middletown Journal, January 30, 2012
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