How SMB’s Can Benefit From Pinterest

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   By Melissa Megginson, Marketing Manager at PinLeague

	You’ve invested in Facebook. You’ve invested in Twitter. Maybe you’ve 
even invested in Google Plus. But have you invested in Pinterest yet? 
You might be surprised to learn that Pinterest isn’t all cute animal 
pictures and kids crafts. With surprising benefits for those looking to 
find and engage their audience, now is the time for small businesses to 
take the Pinterest plunge.

	Benefits of Being on Pinterest

	Hyper-Targeted Content

	Because Twitter and Facebook lack any form of content segmentation, 
often a user’s feed becomes cluttered with irrelevant information 
causing them to ‘unfollow’ or ‘unlike’ a brand. However, because 
Pinterest provides the ability to only follow certain boards, rather 
than a brand’s entire profile, users experience a heightened sense of 
control over their home feeds. While this is great news for users, it is
 also great news for brands. Now, instead of spamming all of your 
followers with information that may – or may not – be of interest to 
them, you can simply create multiple boards for the multiple facets of 
your company.
Continued on SMBNow.com

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arwendt Members Profile Send Private Message Find Members Posts Visit Members Homepage Add to Buddy List MUSA Official Joined: May 17 2007 Location: United States Status: Offline Points: 588	Post Options Post Reply Quote arwendt Report Post Thanks(1) Quote Reply Topic: How SMB’s Can Benefit From Pinterest Posted: Jul 23 2013 at 11:19am
	By Melissa Megginson, Marketing Manager at PinLeague You’ve invested in Facebook. You’ve invested in Twitter. Maybe you’ve even invested in Google Plus. But have you invested in Pinterest yet? You might be surprised to learn that Pinterest isn’t all cute animal pictures and kids crafts. With surprising benefits for those looking to find and engage their audience, now is the time for small businesses to take the Pinterest plunge. Benefits of Being on Pinterest Hyper-Targeted Content Because Twitter and Facebook lack any form of content segmentation, often a user’s feed becomes cluttered with irrelevant information causing them to ‘unfollow’ or ‘unlike’ a brand. However, because Pinterest provides the ability to only follow certain boards, rather than a brand’s entire profile, users experience a heightened sense of control over their home feeds. While this is great news for users, it is also great news for brands. Now, instead of spamming all of your followers with information that may – or may not – be of interest to them, you can simply create multiple boards for the multiple facets of your company. Continued on SMBNow.com
	“Sell not virtue to purchase wealth, nor Liberty to purchase power.” Benjamin Franklin - More at my Words of Freedom website.