By Melissa Megginson, Marketing Manager at PinLeague

You’ve invested in Facebook. You’ve invested in Twitter. Maybe you’ve even invested in Google Plus. But have you invested in Pinterest yet? You might be surprised to learn that Pinterest isn’t all cute animal pictures and kids crafts. With surprising benefits for those looking to find and engage their audience, now is the time for small businesses to take the Pinterest plunge.

Benefits of Being on Pinterest

Hyper-Targeted Content

Because Twitter and Facebook lack any form of content segmentation, often a user’s feed becomes cluttered with irrelevant information causing them to ‘unfollow’ or ‘unlike’ a brand. However, because Pinterest provides the ability to only follow certain boards, rather than a brand’s entire profile, users experience a heightened sense of control over their home feeds. While this is great news for users, it is also great news for brands. Now, instead of spamming all of your followers with information that may – or may not – be of interest to them, you can simply create multiple boards for the multiple facets of your company.

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