Six Tips For Improving Your Online SMB Storefront And Sales
By Michael Lee, Director of Global Marketing, Alibaba.com

Online storefronts are a wonderful way to sell goods and services, but presentation is key: too many businesses fail to market their storefronts successfully.

Online storefronts have proven to be a cost-effective way to ring up more sales because they provide customers with self-service and self-ordering capabilities, which saves money and manpower. Those who don’t want to build their own online storefronts can join one of the many Web-based business directories—digital era versions of the Yellow Pages—which are great for boosting exposure and reach.

Unfortunately, B2B directories usually offer their members the same fixed-format template for their online storefronts, making it difficult to send a unique message or stand apart from the competition. So, while directories allow small businesses to set up shop on the Internet with minimal investment and no specialized Web knowledge, companies tend to settle for uninformative, unattractive storefronts that they fail to keep up to date. 

To get an idea of the latest thinking in e-commerce marketing—and common pitfalls to avoid—we asked several international suppliers on  http://www.alibaba.com/" rel="nofollow - Alibaba.com  for some tips on how they maximize the marketing of their online storefronts.....

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