iStockphoto Expert Tips For SMB Websites

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	In a tough economic climate, it's more important than ever for small 
business owners to create a website that stands out and engages new 
customers in order to gain a competitive edge in the marketplace and 
shine. 

	iStockphoto Expert Tips For SMB Websites


	By Rebecca Swift - iStockphoto's Head of Creative Planning

	Know your brand before you begin

	Before attempting to design a website, businesses must first identify 
their core brand values. It is essential that these values are reflected
 in their online presence while ensuring they are meeting the demands of
 their target audience. As a business, everything you do or say must 
send the correct message to your audience.

	One way to achieve results is to invest in market research where you 
can ask your target audience what they like to look at. Also, by viewing
 your competitors' pictures and their visual language you can start to 
improve your own, and see what works and what doesn't.

	Sourcing the best images (and ensuring copyright compliance!)

	It is understandably difficult to select an image from a collection of 
thousands. To make it simpler, consider these five aspects when making 
your selection:

	·        Purpose - what is the image for?

	·        Tone - how do you say it?

	·        Relevance - is the image relevant to the audience?

	·        Timeliness - how new is the image?

	·        Uniqueness - is your image one of a kind?
Continued here: iStockphoto Expert Tips For SMB Websites

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admin Members Profile Send Private Message Find Members Posts Add to Buddy List MUSA Official Joined: Apr 23 2007 Status: Offline Points: 113	Post Options Post Reply Quote admin Report Post Thanks(0) Quote Reply Topic: iStockphoto Expert Tips For SMB Websites Posted: May 01 2013 at 11:59am
	In a tough economic climate, it's more important than ever for small business owners to create a website that stands out and engages new customers in order to gain a competitive edge in the marketplace and shine. iStockphoto Expert Tips For SMB Websites By Rebecca Swift - iStockphoto's Head of Creative Planning Know your brand before you begin Before attempting to design a website, businesses must first identify their core brand values. It is essential that these values are reflected in their online presence while ensuring they are meeting the demands of their target audience. As a business, everything you do or say must send the correct message to your audience. One way to achieve results is to invest in market research where you can ask your target audience what they like to look at. Also, by viewing your competitors' pictures and their visual language you can start to improve your own, and see what works and what doesn't. Sourcing the best images (and ensuring copyright compliance!) It is understandably difficult to select an image from a collection of thousands. To make it simpler, consider these five aspects when making your selection: · Purpose - what is the image for? · Tone - how do you say it? · Relevance - is the image relevant to the audience? · Timeliness - how new is the image? · Uniqueness - is your image one of a kind? Continued here: iStockphoto Expert Tips For SMB Websites