DIYL: How SMBs Combat Big Guys in Channel Marketin

Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic

   By Brian Tervo, President & CEO, TIE Kinetix North America

Email newsletters, social media, whitepapers – just a few of the ways that marketing departments can interact with their channel communities these days. But what if you own a small business and lack the resources and budget needed to fund these types of marketing efforts?
The marketing industry, particularly among SMBs, is seeing a DIY revolution. What does this mean? DIY – or do it yourself – allows businesses to automate the execution of their marketing programs using a variety of Software as a Service (SaaS) solutions readily available today. While this method may require a bit of extra work at the outset, it can actually lead to cost savings and greater control over your messaging, especially as it relates to your partners, who often have even less money to spend on marketing efforts. Growing availability of these SaaS platforms bring technologies within reach of SMB marketers.
Of course, there are challenges to managing your entire channel marketing efforts on your own. I’ve outlined a few of the most common questions below and offered my two cents on how to solve them.

How Can I Reach my Channel Partners Quickly?

  The channel community can be tricky to manage if you don’t have a large
 marketing department, which many smaller brands do not. One way to 
leverage existing marketing materials and distribute them easily to your
 partners is by using a content syndication solution. Offered by a 
variety of vendors, these types of solutions allow marketing content to 
automatically publish across partner sites, social channels and mobile 
devices with customizations that can even include personalized 
co-branding for the reseller. This alleviates the struggle of manually 
putting content into a portal and motivating your channel community to 
repurpose via emails and phone calls. When competing for mindshare with 
much larger brands, the easier you can make it on your partners to 
generate new business and leads using your brand, the greater chance you
 will have in bringing your own business to the next level.
Continued here on SMBNow.com

Author	Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic
arwendt Members Profile Send Private Message Find Members Posts Visit Members Homepage Add to Buddy List MUSA Official Joined: May 17 2007 Location: United States Status: Offline Points: 588	Post Options Post Reply Quote arwendt Report Post Thanks(0) Quote Reply Topic: DIYL: How SMBs Combat Big Guys in Channel Marketin Posted: Jun 28 2013 at 11:31am
	By Brian Tervo, President & CEO, TIE Kinetix North America Email newsletters, social media, whitepapers – just a few of the ways that marketing departments can interact with their channel communities these days. But what if you own a small business and lack the resources and budget needed to fund these types of marketing efforts? The marketing industry, particularly among SMBs, is seeing a DIY revolution. What does this mean? DIY – or do it yourself – allows businesses to automate the execution of their marketing programs using a variety of Software as a Service (SaaS) solutions readily available today. While this method may require a bit of extra work at the outset, it can actually lead to cost savings and greater control over your messaging, especially as it relates to your partners, who often have even less money to spend on marketing efforts. Growing availability of these SaaS platforms bring technologies within reach of SMB marketers. Of course, there are challenges to managing your entire channel marketing efforts on your own. I’ve outlined a few of the most common questions below and offered my two cents on how to solve them. How Can I Reach my Channel Partners Quickly? The channel community can be tricky to manage if you don’t have a large marketing department, which many smaller brands do not. One way to leverage existing marketing materials and distribute them easily to your partners is by using a content syndication solution. Offered by a variety of vendors, these types of solutions allow marketing content to automatically publish across partner sites, social channels and mobile devices with customizations that can even include personalized co-branding for the reseller. This alleviates the struggle of manually putting content into a portal and motivating your channel community to repurpose via emails and phone calls. When competing for mindshare with much larger brands, the easier you can make it on your partners to generate new business and leads using your brand, the greater chance you will have in bringing your own business to the next level. Continued here on SMBNow.com
	“Sell not virtue to purchase wealth, nor Liberty to purchase power.” Benjamin Franklin - More at my Words of Freedom website.