How to Create Real SMB Value on Social Media

Over the last few years, the advantages of social media have become clear, and brands are seeing an unmistakable ROI from their social media efforts—namely a quantifiable increase in sales. The question surrounding social media has shifted from “Should We?” and “Why?” to “How can we do it better?” to maximize the sales opportunity. The open environment of social media, in which people compulsively share details of their daily thoughts and lives, has proven to be a tremendous ecosystem to influence their behavior and decision making, especially when it comes to making a purchase...